Since its birth in 1934, it continues to be loved widely as apioneer of the sweatshirt, as a timeless classic Champion.
The meaning of Reverse Weave comes from the the object to alleviate the sweatshrinks in the vertical direction, so Champion moves the fabric in the transverse direction.
The idea of the Reverse Weave came from the American coaches of the 40s in order to be able to wash the uniforms of their athletes all together without the risk of damaging them. That’s why to avoid horizontal shrinkage, the fiber fleece is turned upright at the time of creation, hence the name Reverse Weave.
To avoid shrinkage instead in the opposite direction all Reverse Weave sweatshirts, are characterized by the two side panels on the sides. Even cuffs, neck and bottom of the sweatshirts Reverse Weave have the same characteristic of the inserts in order to avoid the dispersion of heat during and after training, keeping the freedom of movement.
Champion became famous for creating one of the most important athletic garments of the 20th century, the Hooded Sweatshirt. The hooded sweatshirt was designed and developed for practical reasons and was first introduced as a warm up or “sideline” garment for athletes to wear in-between game time or practice sessions.
Champion transcended what it meant to be an athletic brand by becoming the first Company to produce the Double Sided (or reversible) T-Shirt and the first to develop and manufacture a “Breathable” Nylon Mesh fabric, that would go on to become the staple fabric for basketball Uniforms across the Globe.